The Tri City FBH Road Show gives Food & Beverage and Hospitality, 2021 a national reach to its promotion and marketing in Nepal. The Tri City Road Show is a part of House of rajkarnicar’s continued innovative programs to further value add to their participation in the exhibition. It allows the exhibitors to interact with the potential clients in their own home-turf, some of whom may not make it to the main event in Kathmandu.
The Tri City FBH Road Show is also a PR stunt to warm up the Food & Beverage and Hospitality buyers to visiting the main event in Kathmandu. In essence, the Tri City FBH Road Show is a little trailer or teaser to get them excited about visiting FBH in Kathmandu.
The Tri-city FBH Road Show is an intense marketing & promotion stampede through 3 major cities with one day event in each city. The one day event consists of a table-top display stand followed by a cocktail reception for key buyers and decision makers in the evening. The interaction would also work as a way of identifying potential invitees for free transportation to Kathmandu to visit FBH 2021 in September.